Technical Blogging. Turn your Expertise into a Remarkable Online Presence


Author(s): Antonio Cangiano & Micheal Swaine (editor)

Published: 2012

Report Published: On Launch

QUAKE Books Bonus: Exclusive Author Interview

QUAKE Magnitude: 5.2

Track it Down on Amazon: USA | UK | Canada | Germany

Field Survey

Technical Blogging is the “mother” of all blogging books. It provides the reader with advice and practical steps on the most critical aspects required to blog successfully. There is no stone left unturned with clear instructions on a number of topics including SEO, traffic generation, back-up and security software, backlinks, affiliate programmes and even a how to write a “keyword dense slug”.

Cangiano is software Engineer and Technical Evangelist at IBM and runs various websites himself including the popular blog, so whilst you might expect him to know a lot, it is surprising how well he and his editor, Swaine, managed to condense what is a notably a technical book into both a detailed instruction manual and an enjoyable reading experience. Even the serious and seasoned blogger is likely to come away from this bookquake with a notepad full of rich notes he or she wished they had taken two years earlier.

It is worth stating that Technical Blogging will only register a bookquake if you are ready and willing to put in a lot of legwork in planning, preparation and strategy.

The bottom line is that any Field Agent already operating a blog should have this book in their possession. If you don’t have a blog but are considering starting one please read the QUAKE reports on Born to Blog and Make Money Blogging first, and then come back to this one.


“Thinking of blogging as a conversation can also be freeing because you don’t need to have all the answers before approaching a subject you intend to write about. You are not expected to.”

“Newsletters are the most powerful tool an internet marketer can have. Nothing else comes close.”

“Blogging has the huge benefit of helping you learn and grow thanks to the power of constructive criticism and the discussions that will ensue from your posts.”

QUAKE Moments

It is some achievement to register 5.2 on the Richter scale here at QUAKE Books, remembering that it is logarithmic. Technical Blogging changed the way I viewed blogging and I came to understand more about the dialogue a website has with Google and other search engines.

It also helped me explore the critical connection between a website and the community that partakes in its success. This is the reason I refer to as Quake Books HQ because to me it feels like a physical hub where you, my Field Agents, come in and report the quakes you have seen and heard so that others, likewise can benefit and grow.


Time will tell. This book really is a hidden gem. I just don’t know why no one has reviewed it on Amazon! Hopefully we can change that and Quake Books HQ can be the epicentre of Cangiano’s own quake. He certainly deserves one for this blogging masterpiece.

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