Mindset: How You Can Fulfill Your Potential

Tom Bilyeu_top agent_223x220Agent: Tom Bilyeu

Agent Activities: Co-founder and President of Quest Nutrition and host of Inside Quest

Where to find him: @TomBilyeu (Twitter and Instagram).



Carol Dweck book_300x371

Author(s): Carol Dweck

Published: 2007

Report Published: On Launch

QUAKE Magnitude: 9.9 major quake stamp_100x36

Track it Down on Amazon: USA | UK | Canada | Germany | Spain | France

Field Survey

Mindset, written by Carol Dweck, a psychology professor at Stanford University, is THE most important book in the English language. Most people are stuck in “The Matrix” and don’t realize that the mindset they have not only limits them but is a complete fabrication which they have made based on their experiences of the world, things other people have told them and beliefs they have. This construction doesn’t set you free, empower you or push you forward but instead holds you back by diminishing you and your sense of self.

And this is why reading Carol’s book is so important. She sums up exactly what is happening psychologically by comparing a fixed versus the growth mindset. People with a fixed mindset, some 98 percent of us, believe that talents and intelligence are fixed at birth, which when coupled with the need to feel good about ourselves, will mean that we will actively put ourselves in situations that will prove we are the smartest person. We will focus on trying to be “right” and do anything to avoid challenges.

In the book, Carol explains tests they undertook where groups were asked if they wanted to take a difficult test, where they would learn, or an easy test, even the same test over again, where they obviously wouldn’t. Some 85 to 90 percent of them opted for the easy test to avoid pain and “maximise” reward. But such a reward is false. Mindset shows that a fixed mindset will limit what you are able to do in life, precisely because you believe your talents and skills cannot change.

A person with a growth mindset, on the contrary, will feel excited by the prospect of a challenging test because they will view it as an opportunity to learn and improve. And they will, because they believe they can, get better and better. If you read this book, I promise you that your life will change completely. So what are you waiting for?


“Don’t praise intelligence praise the process.”

“No matter what your ability is, effort is what ignites that ability and turns it into accomplishment.”

“Why waste time proving over and over how great you are, when you could be getting better?”

QUAKE Moment

It happened when I realized that I had spent my whole life trying to be the smartest person in the room even to the point that I would just put myself in dumber and dumber rooms and do ever menial jobs. It sounds crazy, and it was, but I literally thought that doing this was a good idea – I went for loads of jobs I knew I was overqualified for, so I wouldn’t look stupid and I would never be wrong. But that behavior didn’t benefit me and reading Mindset changed my view on being “wrong”, taking risks, making mistakes and embracing failure so I would ultimately focusing on trying to learn instead of trying to be smart. Instead of looking for the easy option this book opened my eyes to the real reward of hard work and effort. These two actions are the ones which actually deliver real results.


Mindset took me from a point in my life where I would scrounge my couch cushions for enough change to put gas in my car to co-founding and running a company (Quest Nutrition) worth over a billion dollars. Now because I know the power of having the right mindset, I have launched a weekly show called Inside Quest, where every Wednesday people can tune in on YouTube, become aware of their mindset, change it and escape the Matrix. In fact, Kai is one of my “Insiders…”

Trackitdownbutton Outside the US? UK | Canada | Germany | Spain | France

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