Author(s): Ryan Holiday
Report Published: On Launch
This book is a great introduction to how the world spreads an idea in the 21st century. That said, some people may not like what they read, especially if it flies in the face of everything they thought they knew to be true. And, for such people this book may cause a higher magnitude bookquake than the one that registered with me.
Holiday presents his ideas in a pragmatic fashion. There is no philosophy here. It is a straight talking text, short and to the point. Basically, if you want to succeed in today’s world, as an entrepreneur or marketer, you need to do and involve yourself in X, Y and Z. There is no luck and the realisation of your idea will improve in line with your ability to complete X, Y and Z, in a way that resonates with your specifically targeted audience.
It shouldn’t take you very long to read this book and I recommend it, if you want the conceptual framework you will need to keep your business one step ahead of the competition. Bear in mind, and as I said in the first sentence of this QUAKE report, this book is just the first of many you will need to acquire dear Field Agents, if you take your brand seriously… One of your next books, where Ryan Holiday also features, should be Traction co-written by Gabriel Weinberg, CEO of DuckDuckGo.
“We must simply and repeatedly question every assumption. Who is this product for? Why should they use it? Why do I use it…”
“The best marketing decision you can make is to have a product or business that fulfils a real and compelling need for a real and defined group of people.”
“With Product Market Fit, we don’t need to hit the front page of the New York Times to announce our launch. We only need hit the New York Times of our scene.”
It actually came at the end of the book, when I began to realise that I had no idea just how deep the rabbit hole went…
If you, my Fellow Agents and I, are ultimately to be successful in our professional pursuits then many of us, although not all, will need to get to grips with this new way of creating and spreading ideas. I look forward to receiving your feedback on your business adventures. So please do drop me a line through Field Notes!